Priya PatelTLDR:
Yahoo, as part of the Yahoo brand family, uses cookies on its sites and applications for various purposes, including providing personalized ads based on precise location and other personal data. Users can choose to accept all cookies, refuse all, or customize their privacy settings.
Article Summary:
Yahoo, a part of the Yahoo brand family, operates sites and applications including Yahoo and AOL, as well as Yahoo Advertising. They use cookies to provide their services, authenticate users, enhance security measures, prevent spam and abuse, and measure user activity on their platforms.
By clicking “Accept all,” users allow Yahoo and their 239 partners in the IAB Europe Transparency and Consent Framework to collect and use information on devices, including cookies, for personalized advertising and content, ad measurement, audience studies, and service development. Users can also choose to “Refuse all” or “Manage privacy settings” to customize their preferences.
Users have the option to modify their choices at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links on Yahoo’s sites and applications. Yahoo’s Privacy Policy and Cookie Policy outline how personal data is used.
