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TLDR:

  • The California Consumer Privacy Act (CCPA) will go into effect on January 1, 2020, and will affect businesses that handle the personal data of California residents.
  • Under the CCPA, consumers have the right to know what personal data is being collected, why it is being collected, and with whom it is being shared, as well as the ability to opt out of the sale of their personal data.

A new law called the California Consumer Privacy Act (CCPA) is set to go into effect on January 1, 2020, granting new rights to California residents regarding their personal data. The CCPA aims to give consumers more control over their personal information and greater transparency about how companies collect, use, and share their data.

One of the key provisions of the CCPA is the “right to know.” This means that consumers have the right to know what personal data is being collected about them, why it is being collected, and with whom it is being shared. Businesses are required to provide this information to consumers upon request, free of charge.

The CCPA also grants consumers the “right to opt out” of the sale of their personal information. Companies must give consumers the ability to easily opt out of the sale of their data and cannot discriminate against them for exercising this right. Businesses are also prohibited from selling personal information of consumers under 16 years old without explicit consent.

In addition, the CCPA allows consumers to request the deletion of their personal data held by businesses. Companies must comply with these requests, with some exceptions, such as when data is necessary for completing a transaction or complying with legal obligations.

The new law is expected to have a significant impact on businesses that handle the personal data of California residents. Companies will need to review their data collection and processing practices, as well as update their privacy policies to comply with the CCPA’s requirements. Failure to comply with the CCPA can result in significant financial penalties.

Many businesses are taking steps to prepare for the CCPA, including reviewing and updating their data privacy policies, implementing new processes for handling consumer requests, and training their employees on the requirements of the CCPA. Some businesses are also working with legal and compliance experts to ensure they are fully compliant with the new law.

The CCPA is seen as a significant step towards enhancing consumer privacy rights and holding businesses accountable for the collection and use of personal data. It is also expected to have a broader impact beyond California, as companies may choose to implement CCPA-compliant practices nationwide to simplify their compliance efforts.

Disclaimer: This article is a summary of the original source and does not constitute legal advice. Please consult with legal professionals to understand the full implications of the California Consumer Privacy Act.

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